About WordUp

WordUp makes t-shirts where the words are the design. We write short, sharp texts in Swedish – confident, clever and with a twinkle in the eye – and print them on the back of a clean t-shirt. Clothes that start conversations and say something about the person wearing them.

Text t-shirts today are dominated by English slogans and generic jokes. We fill the gap with a genuinely Swedish voice: humour, recognition and attitude in our own language, in a clean design that works every day.

Every t-shirt is printed only when you order, in organic cotton. We have no stock and throw nothing away.